Hot Wheels Legends Tour Searches For Next Toy

 In Auto Show, Hot Wheels

Hot Wheels began their worldwide tour to find the next popular collectable toy car in March in Miami and wrapped it up last week at SEMA. Working, real-sized automobiles competed against each other for the chance to have their likeness be transformed in miniature into the newest contents of gleaming packages hanging in drug stores and toy shops. “This tour is all about finding the custom car out there worthy of becoming a Hot Wheels,” said Ted Wu, VP of Senior Design at Hot Wheels. “This year has been amazing, we have seen 90,000 people come out to our events, 5,000 cars entered the shows with 20 nationwide stops.”

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